Michelin is undoubtedly one of the biggest names in the tire industry, second only to Bridgestone. There is an intriguing story about how it all began when two brothers who were running a small rubber factory in Clermont-Ferrand, France came up with the idea of a removable tire, alleviating the need of gluing the rubber to the wheels. Michelin was formed in 1888, and soon after that, the company was in the news when its patented removable pneumatic tire helped Charles Terront win the first ever long distance bicycle race in 1891.
Since then, Michelin has been the market mover and has always been in news for its innovation driven marketing strategies and product designs. From what started as a small tire making unit, Michelin has grown into a truly global market player with tires for all sorts of automobiles. Michelin’s diversified product range includes cheap tires for people looking to buy replacement tires for their vehicles, and high end tires for specific applications such as use in ATVs, etc. Also, Michelin manufactures tires that are used in agricultural and industrial vehicles. Michelin has hogged the limelights in the recent past once again by introducing the futuristic design of tires, called tweel. These tires do not run on air pressure, and use a spoke based design instead.
Michelin tires are known for the stringent quality checks that they go through. These tires complement the working of your vehicle tremendously, and ensure that you get the best fuel efficiency and drive pleasure out of your vehicle. Michelin’s Hydroedge passenger car tire, for example, comes with an unmatched performance and a 90,000 mile warranty. Consumers who set out to buy any cheap tires initially are literally bowled over by the quality offered by Michelin’s tires, and do not hesitate from spending a few additional bucks to experience the high standards of Michelin. Truly, Michelin deserves all the applauses and ovations that it actually gets in the tire industry.